Imagine if every time you spent £1, you wasted 43p.

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Crazy, right?

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But this is what many brands do these days.

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They make dull ads, on dull media, and do dull pitches.

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The problem? A recent study showed the cost of this dullness. For every £1 businesses spend, 43p goes down the drain*.

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It’s crackers.

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So let’s suppose you were to introduce some humour — the opposite of dullness — into your business.

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What results would you see?

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For a start, in your marketing, brands that run humorous campaigns get over 100% more ROI compared with non-humorous campaigns*.

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So more bang for your marketing buck.

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In your sales, 77% of people are more likely to buy from someone who shows they have a sense of humour*.

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So you win more deals.

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And in your workplace, managers with a sense of humour are seen as 23% more respected*.

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So you have a happier, more productive team.

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In short, you might like to consider humour a serious tool in your business.

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I’m an expert in this field, with 25 years’ experience in business and an MA investigating humour. I provide 100% expertise and 0% fluffy nonsense.