Turn funny into money.

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This is, it’s fair to say, a funny ad.

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So here’s a question: why do McDonald’s use humour?

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To amuse their audiences? Yep.

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To stand out in a crowded market? Definitely.

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But there’s a deeper reason, and it’s this: humorous ad campaigns deliver over 100% more profit than non-humorous campaigns*.

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The best brands know this. When Snickers launched their funny You’re Not You When You’re Hungry ads, global sales soared by a jaw-dropping 15.9% — and that was just in the first year*.

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So here’s an idea:

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A centre-of-excellence for using humour in your marketing.

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…A place where you can buy books, courses and consultancy.

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…All created by a leading authority in the field, Paddy Gilmore.

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…Using expertise developed with — and for — these global brands:

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“What Paddy Gilmore doesn’t know about humour and advertising, frankly, isn’t worth knowing,” says John Lyon of Harley-Davidson.

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Cheers, John.

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Let’s make your ads more entertaining, witty and joyful.

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Let’s make your brand more profitable.

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Welcome to HumourScope®.

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* Sources of the points above:

Point #5: IPA Databank, 2012-2022, reporting a ROMI figure n=95 humorous n=116 non-humorous.

Point #6: Miller, James: ‘How fame made Snickers’ ‘You're not you when you're hungry’ campaign a success,’ Campaign, 26th October 2016.