8.3 billion people can’t be wrong.
One planet, 8.3 billion people.
You’re one of them.
What do we share?
Hopes, fears, dreams, doubts.
And humour — it’s a universal trait.
Why should this matter to you?
Because a truckload of research shows using humour makes people more likely to buy. In short, it generates more customers*.
But humour has to be used intelligently.
HumourScope is a consultancy that ensures this happens for you. It’s run by me, Paddy Gilmore, a recognised expert in this area.
Clients include HSBC, Nando’s and Harley-Davidson.
I solve five common business problems.
No bullshit, no fluff.
Whatever your brand.
And wherever you are on Earth.
HumourScope Clients
Paddy who?
Rabbit
I’m often asked to give keynotes, talks and workshops.
Click here to watch me rabbiting.
Oh, stop it!
‘What Paddy Gilmore doesn’t know about humour and marketing, frankly, isn’t worth knowing.’
John Lyon, CEO, Wilkins Harley-Davidson
‘Paddy gave us a clear understanding of humour’s “chemical formulas”, demonstrating how humour can help towards our long-term brand-building goals. His work will prove invaluable.’
Ilze Zukova, Brand Manager, Tele2
‘That was great. Listen, are you free to do another project?’
Hamish Goulding, Group Head of Brand Strategy, at the end of a training session to over 80 HSBC employees
* See, for example: Eisend, Martin: ‘A Meta-Analysis of Humor in Advertising’, Journal of the Academy of Marketing Science, June 2009.