You do want more customers, right?
Dumb question, I know.
Using humour — wit, warmth, play — has been shown to increase your marketing ROI by 152.9% over dull-as-dishwater comms.
But humour can go wrong.
With clients like HSBC, Harley-Davidson and Nando's, HumourScope is here to ensure you hit the bull's eye rather than repeatedly biting your nails.
We solve five common business problems.
Which means?
Your audiences get amused and you get more customers.
Win-win, right?
Happy Clients
Paddy who?
Rabbit
I’m often asked to give keynotes, talks and workshops.
Click here to watch me rabbiting.
Oh, stop it!
‘What Paddy Gilmore doesn’t know about humour and marketing, frankly, isn’t worth knowing.’
John Lyon, CEO, Wilkins Harley-Davidson
‘Paddy gave us a clear understanding of humour’s “chemical formulas”, demonstrating how humour can help towards our long-term brand-building goals. His work will prove invaluable.’
Ilze Zukova, Brand Manager, Tele2
‘That was great. Listen, are you free to do another project?’
Hamish Goulding, Group Head of Brand Strategy, at the end of a training session to over 80 HSBC employees
* See, for example: Eisend, Martin: ‘A Meta-Analysis of Humor in Advertising’, Journal of the Academy of Marketing Science, June 2009.