Which ancient human trait makes people more likely to splash the cash in your direction?
Humour.
You can call it humour, wit, warmth, fun. Whatever.
A truckload of research shows that, when used intelligently, it makes people more likely to buy your product.
So do you want more customers?
Dumb question, huh?
HumourScope® is a training consultancy that helps brands like HSBC, Harley-Davidson and Nando’s use a key human trait as a key business tool. I advise on everything from internal to external comms, from LLM use to and change comms.
Of course, you know what’s funny, but understanding humour as a key business tool means that whatever you sell — a product, a service, a vision — people will be more likely to buy.
After all, you do want more customers, right?
Happy HumourScopers
Rabbit
I’m often asked to give keynotes, talks and workshops.
Click here to watch me rabbiting.
Oh, stop it!
‘What Paddy Gilmore doesn’t know about humour and marketing, frankly, isn’t worth knowing.’
John Lyon, CEO, Wilkins Harley-Davidson
‘Paddy gave us a clear understanding of humour’s “chemical formulas”, demonstrating how humour can help towards our long-term brand-building goals. His work will prove invaluable.’
Ilze Zukova, Brand Manager, Tele2
‘That was great. Listen, are you free to do another project?’
Hamish Goulding, Group Head of Brand Strategy, at the end of a training session to over 80 HSBC employees
* Sources
Eisend, Martin: ‘A Meta-Analysis of Humor in Advertising’, Journal of the Academy of Marketing Science, June 2009.