Using Humour to Drive Your Sales: The Humour Strategy Playbook
Humour is a key strategic tool for some of the world’s biggest brands, including McDonald’s, IKEA and Oatly. But how do you understand and develop this strategy? This is a deep dive into how humour works as a strategy, so giving you a strong foundation to create funny and engaging advertising.
The book includes a detailed analysis of how humour works in advertising as well as a myth-busting section. There are also six case studies, showing how brands like Ryanair, Harvey Nichols and Specsavers use humour with vast commercial success.
At the heart of it are a selection of questions to help you precisely define where your brand should play, and why. These were developed, refined and polished with global brands such as HSBC, Harley-Davidson and Epson.
Humour is a key strategic tool for some of the world’s biggest brands, including McDonald’s, IKEA and Oatly. But how do you understand and develop this strategy? This is a deep dive into how humour works as a strategy, so giving you a strong foundation to create funny and engaging advertising.
The book includes a detailed analysis of how humour works in advertising as well as a myth-busting section. There are also six case studies, showing how brands like Ryanair, Harvey Nichols and Specsavers use humour with vast commercial success.
At the heart of it are a selection of questions to help you precisely define where your brand should play, and why. These were developed, refined and polished with global brands such as HSBC, Harley-Davidson and Epson.
Humour is a key strategic tool for some of the world’s biggest brands, including McDonald’s, IKEA and Oatly. But how do you understand and develop this strategy? This is a deep dive into how humour works as a strategy, so giving you a strong foundation to create funny and engaging advertising.
The book includes a detailed analysis of how humour works in advertising as well as a myth-busting section. There are also six case studies, showing how brands like Ryanair, Harvey Nichols and Specsavers use humour with vast commercial success.
At the heart of it are a selection of questions to help you precisely define where your brand should play, and why. These were developed, refined and polished with global brands such as HSBC, Harley-Davidson and Epson.
Who is this for?
CMOs who want to focus on strategy as a way of selling in humour to the C-Suite
Brand strategists who want to understand and explore humour strategy
Heads of creative agencies who want to add more value to their clients’ marketing
What will you get from it?
A clear and detailed roadmap of how and why you should use humour. On this secure foundation you can build the tactics you need to be truly successful.
What have readers said?
“Invaluable. What Paddy Gilmore doesn’t know about humor and advertising, frankly, isn’t worth knowing.”
— John Lyon
CEO, Wilkins Harley-Davidson
