Five Humor Disasters — And How You Can Avoid Them: US Edition
For reasons best known to historians and lexicographers, the Americans spell humour humor. No problem! This is the American edition. All currencies have been converted to the US dollar too.
In a world focussed on success we often forget that failure is the best teacher. What’s more, some of the biggest brands in the world, such as Nike and KFC, have tried to use humor but failed miserably. Five Humor Disasters — And How You Can Avoid Them is an account of what they and three other brands did, and how it ended so catastrophically.
However, there’s more to it than that. The book also looks at other brands that did what they attempted, but did it excellently. In short, brands that used humor both successfully and profitably. What’s more — whether you’re based in Miami or Malibu, Anchorage or Atlanta — we look at the key lessons your brand can learn.
For reasons best known to historians and lexicographers, the Americans spell humour humor. No problem! This is the American edition. All currencies have been converted to the US dollar too.
In a world focussed on success we often forget that failure is the best teacher. What’s more, some of the biggest brands in the world, such as Nike and KFC, have tried to use humor but failed miserably. Five Humor Disasters — And How You Can Avoid Them is an account of what they and three other brands did, and how it ended so catastrophically.
However, there’s more to it than that. The book also looks at other brands that did what they attempted, but did it excellently. In short, brands that used humor both successfully and profitably. What’s more — whether you’re based in Miami or Malibu, Anchorage or Atlanta — we look at the key lessons your brand can learn.
For reasons best known to historians and lexicographers, the Americans spell humour humor. No problem! This is the American edition. All currencies have been converted to the US dollar too.
In a world focussed on success we often forget that failure is the best teacher. What’s more, some of the biggest brands in the world, such as Nike and KFC, have tried to use humor but failed miserably. Five Humor Disasters — And How You Can Avoid Them is an account of what they and three other brands did, and how it ended so catastrophically.
However, there’s more to it than that. The book also looks at other brands that did what they attempted, but did it excellently. In short, brands that used humor both successfully and profitably. What’s more — whether you’re based in Miami or Malibu, Anchorage or Atlanta — we look at the key lessons your brand can learn.
Who is this for?
You’re new to using humor in your ads and want a general introduction
You’ve started using humor in your ads, or socials, but are a little unsure of where to go next
You want to increase your knowledge of how humor works across a range of brand communications
What will you get from it?
A solid sense of best practice. Using humor is a strategically very wise decision — but it needs to be handled with care. This introduction to the field will give you a sense of how to approach humor with intelligence and clarity.
What have readers said?
“I wanted to use humour in our ads for years but felt it was too risky. This book showed us how to do it — and do it well.”
— Béatrice Bourdel-Grant
Former Director of Strategic Marketing Communications, Bayer
